Alder

About Alder

What does Alder do?

Alder is a UK specialist reputational risk and crisis advisory firm. We help organisations deal with crises and identify, reduce, and respond to reputational risks.

Our work spans three disciplines: diagnosing reputational risk and exposure; building long-term resilience through structured advisory programmes; and providing hands-on critical situations counsel when an organisation is handling a crisis. Alder is the sole UK member of the Crisis Communications Network Europe, and is ranked by Chambers & Partners in Crisis & Risk Management.

What types of organisations does Alder work with?

Alder advises schools and universities, charities, financial services firms, healthcare organisations, emergency services, corporates, and private individuals.

What makes Alder different from a standard crisis PR agency?

Alder’s work begins well before a crisis occurs. Where a conventional crisis PR firm responds to incidents, Alder’s reputational risk practice works upstream – mapping vulnerabilities, stress-testing leadership responses, and building the organisational resilience that determines how well a crisis is survived. While crisis communications remains a core capability, it sits within a broader reputational risk advisory offer.

Who are Alder’s consultants?

Alder’s senior team brings together former national newspaper executives, regulatory specialists, and corporate communications leaders. Many are former journalists from the UK’s biggest media brands, giving Alder a distinctive understanding of how the media industry operates, how stories develop, and how to shape narratives.