Our Irish representative Fuzion is delighted to announce it has been shortlisted for the prestigious ‘2024 Awards for Excellence in Public Relations’. Their standout campaign, “Brigid 1500: The Woman, The Life, The Legacy,” has earned a place on the shortlist for the coveted Best Integrated Campaign category.
The Brigid 1500 campaign centred upon celebrating the rich heritage of St. Brigid, 1500 years after her passing, whilst building a vibrant cultural atmosphere in Co. Kildare. Incorporating elements of creative storytelling, strategic advertising and unique photo opportunities, the campaign appealed to a diverse audience in Ireland and worldwide, demonstrating the profound influence of St.Brigid whilst boosting local tourism.
Katie Lane, Part of the Brigid1500 team in Kildare County Council commented:
“Kildare County Council has developed a strong partnership with Fuzion Communications, working together to promote the timeless message of Brigid 1500, resonating with communities in Kildare and beyond,” she stated.
“Featuring a series of national events and initiatives including festivals, concerts, talks, art commissions, illuminations, and workshops, the campaign engaged communities and provided meaningful experiences, showcasing her life and legacy.”
Stephanie Stafford, Head of Communications at Fuzion, who headed the project team, said:
“We are so proud to be shortlisted by our peers for such a prestigious award. Providing a 360 service for clients is the core of what we do, making the nomination for ‘Best Integrated Campaign’ all the more special. The successful campaign involved the input from all our divisions, creative, digital, communications and event management – a perfect fusion of all our expertise.”
The nomination is aptly timed for Fuzion, following their recent rebrand. Adopting a future focused concept of ‘Brand Communications’, Fuzion is committed to offering clients a seamless approach to communications and design with specialised yet integrated divisions of Consumer, Corporate & Public Affairs, Digital, Brand and Design.