Aoibhinn Twomey, Account Director with Fuzion Communications (Ireland) and former Head of Communications at Dairygold, about the snowstorm ‘Beast from the East‘ and the immense risks and consequences to the logistics and operations. How to reach farms to collect milk when the rural roads were impassable, what of the milk that couldn’t be collected? How to support suppliers when they needed their Co-Operative most? Not to mention, the day-to-day operations of the international business, the welfare of hundreds of staff, its processing and manufacturing sites, retail stores etc.
Underestimating the importance of communications in continuity planning and situation management is one of the biggest risks to a business that can have serious and long-term consequences to safety, operations, reputation, staff morale, you name it.
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