Our primary objective is to protect our clients’ reputations, but in doing so we always stick to the truth. We believe the best way to serve our clients’ interests is to accept journalists, influencers and the public as equal partners in the conversation. Our commitment to the truth also means that we don’t make promises to our clients that we can’t keep.
Crisis Communications Agencies in Europe
Our clients benefit from this dynamic network of independent PR agencies across Europe. Senior representatives of all our member agencies work closely together, maintaining regular contact and meeting at least once a year to exchange experiences and latest trends in crisis management and to share best practice.
This helps us to anticipate and meet our clients’ needs when a crisis event crosses international borders. At such times, it is essential for a crisis PR expert to have precise knowledge about the relevant country, its culture, and its people’s attitudes– as well as the right media contacts and the native language skills.
We also help prepare clients for crisis events to ensure they are ready for any emergency. As part of our process we offer cross-border workshops, seminars and simulations to help build resilience to crisis events.